I led website redesign for a 501(c)(3) nonprofit organization based in Los Angeles, A Healthier, Happier Me. This was my first client project. Some challenges I faced included scope creep, collaborating effectively with the cross-functional team (founder, marketer, site developer) while also facing constraints like time and limited budget resources. Despite all of this, the site successfully launched in January 2024 and overall feedback from the organization was positive.
Project Type
Client Project
Role
UX/UI Designer
Timeframe
2023 (3 months)
RESEARCH
My primary stakeholder was Dr. Chanita Landry, the nonprofit founder who provided insight into the organization's goals, their user base and vision for the site redesign.
Stakeholder interviews provided a good understanding of the organization's goals and goals of their users. For that reason, I decided to forgo user research and focused on finding areas of improvement on the site through a heuristic evaluation.
With areas of improvement in mind, I wanted to understand how other nonprofit websites were designed and what some of the best practices were especially when it came to establishing credibility. I looked into five nonprofit sites and found that credibility was defined through the three areas below.
01
A clear and compelling mission statement
Each nonprofit clearly stated their values, goals and mission.
02
Engaging visuals
Infuse visual design using new brand colors and typography
03
Clearly defined call to actions
Each nonprofit had a straight-forward way to make a donation
and for users to complete key tasks
INFORMATION ARCHITECTURE
The website's existing navigation was simple but was missing the depth needed to help achieve the organization's goals. The site navigation was revamped by adding page links for events, educational resources, ways to get involved.
With donations being a key component, we focused our efforts on breaking down the current donation process and redesign the flow to have it better align with the goals of the project. Moving from PayPal to Donorbox allowed for visual customization while also helping future scalability through features like recurring payments.
DESIGN
final design
Proposed Solution a bold, playful and inclusive website redesign for A Healthier, Happier Me
defining success
While the site launched in January 2024, the organization is undergoing marketing efforts to draw more attention to the brand and organization as a whole. I would love to see how this design impacts the organization down the line.
While reflecting on this project, there are many aspects I would now approach differently. Despite the many challenges, it helped me grasp the design process in a real-world context. Being newer to Design, I definitely underestimated the project's scope, involving site structure redesign and visual components creation. However, collaborating with the nonprofit's team throughout the process and seeing the site launch was a rewarding achievement!